00 / 07 Business, moved forward
Iavor Kolev + Webwify
Digital systemsthat movebusiness.
Remarkable websites, intelligent automation, and custom software, designed and engineered as one complete system.
Scroll to diagnose the opportunity
01 / 07 Where value begins
What needsto change?
The technology matters. The reason for building it matters more. I start with the constraint that is costing the business momentum.
- 01
Manual operations
Automate the work that should not stay manual.-> - 02
A forgettable presence
Become the obvious choice before the first conversation.-> - 03
Off-the-shelf limits
Build the software the business actually needs.-> - 04
Disconnected systems
Make tools, data, and decisions work together.-> - 05
A fragile foundation
Modernize without rebuilding the wrong thing twice.->
02 / 07 Twelve ways to create leverage
Design the signal.Engineer the system.
01 / WEB EXPERIENCES
Make the business impossible to overlook.
Distinctive, fast, discoverable websites and digital flagships that establish trust and turn attention into serious enquiries.
- Strategy and creative direction
- UX, motion, and interactive storytelling
- Technical SEO and performance
02 / AI + AUTOMATION
Turn operational friction into leverage.
Practical AI, connected workflows, and human-reviewed automation that remove repetitive work without creating an opaque system.
- AI opportunity discovery
- Workflow and data automation
- Private and human-in-the-loop systems
03 / CUSTOM SOFTWARE
Build the advantage a template cannot provide.
Web, desktop, mobile, internal, and data-intensive products engineered around the real operating model of the business.
- Product and architecture discovery
- Custom applications and platforms
- APIs, realtime systems, and data
04 / COMMERCE SYSTEMS
Sell without fighting the platform.
Storefronts, subscriptions, and checkout flows built around the business model, plus the back-office tooling that keeps the operation workable after launch.
- Storefront UX, checkout, and subscriptions
- Order handling and admin tooling
- Billing logic and platform extensions
05 / CONNECTED SYSTEMS
Make the parts talk to each other.
APIs, realtime flows, auth, and third-party integrations that keep the frontend, backend, and operational systems in sync as the product grows.
- REST APIs and clean service boundaries
- Auth, sessions, and webhook handling
- WebSockets and realtime features
06 / DATA PLATFORMS
Store it so it still works at scale.
Schema design, caching, and storage chosen for the actual workload, so the data layer stays fast and predictable as the product and its history grow.
- Schema design and migrations
- PostgreSQL, SQLite, and document stores
- Caching and time-series storage
07 / PLATFORM AND DELIVERY
Keep it fast, safe, and cheap to run.
Hosting, edge delivery, caching, and deployment paths that hold performance and security in production without inflating the operating cost.
- Cloudflare and edge delivery
- Deployment paths and platform selection
- Performance, security, and reliability
08 / SYSTEM DESIGN
Make the system fit what it became.
Architecture review, service boundaries, caching strategy, and latency work for products that outgrew the shape they were first built in.
- Architecture and performance review
- Caching and data-access strategy
- Latency work and production hardening
09 / DESKTOP SOFTWARE
Build what a browser tab cannot hold.
Native and cross-platform applications in Rust and Dioxus, for tools that need local data, offline capability, and interfaces that stay responsive under load.
- Cross-platform desktop applications
- Local persistence and offline work
- Data-dense, responsive interfaces
10 / MARKET SYSTEMS
Systems that already speak the domain.
Market data pipelines, order book tooling, charting, and risk systems, built on fourteen years of trading equities, futures, forex, and bonds.
- Market data and time-series pipelines
- Order books, charting, and backtesting
- Risk and reporting tooling
11 / TECHNICAL STRATEGY
Decide it properly before building it.
Discovery, scoping, platform selection, and estimate review, so the expensive decisions get made deliberately rather than by default.
- Technical discovery and scoping
- Platform selection and build-versus-buy
- Independent estimate and architecture review
12 / OWNERSHIP
Take on what someone else left behind.
Audits, stabilisation, modernisation, and long-term ownership of systems that still have to run after the people who built them moved on.
- Code, dependency, and security audits
- Stabilisation and modernisation
- Ongoing maintenance and technical ownership
03 / 07 Selected proof
One disciplineis not enough.
The work moves between brand, product, automation, and infrastructure because valuable business problems rarely stay inside one category.
PROJECT 05 / EXPERIENCE
Cryptic Vibes
A digital world, not another marketing page.Creative direction, WebGL, GSAP, audio, accessibility, SEO, and Cloudflare delivery.Read the full case study ->The result feels distinctive, performs smoothly, and gives our work the professional presence it deserves.
PROJECT 07 / INTELLIGENCE
ScreenCats
Private automation with judgment left in the loop.Local computer vision, hierarchical classification, evaluation, safeguards, and human review.SUPPORTING PROOF / 01-09
The wider system.
Performance delivery, programmatic visual production, and data engineering extend the same end-to-end capability.RUSTDX AND NATIVECHARTS CONTINUE IN SERIOUS ENGINEERING
04 / 07 Serious engineering
When the visible layer is the easy part
Depth becomesthe advantage.
07 / RUSTDX
A framework built because the right one did not exist.
A proprietary modular Rust, Dioxus, and WebAssembly foundation for static-first, high-performance digital products.Explore the engineering system ->08 / NATIVECHARTS
A realtime trading engine where correctness and latency both matter.
NativeCharts brings together Rust market-data ingestion, normalization, replay, transport, persistence, and shared-state architecture.Explore NativeCharts ->05 / 07 One line of responsibility
From difficult briefto working system.
No handoff maze between strategy, design, engineering, and release. The decisions stay connected from the first constraint to the deployed result.
- 01
Find leverage
Expose the real business constraint, evidence, risks, and highest-value path.
DISCOVERY / DECISION - 02
Map the evidence
Turn customer signals, operational reality, and market context into a shared picture.
RESEARCH / SIGNAL - 03
Set the measure
Define what must improve, how success will be observed, and where tradeoffs are allowed.
OUTCOME / METRIC - 04
Design the whole
Shape experience, architecture, data, and delivery as one coherent system.
DIRECTION / SYSTEM - 05
Prototype the risk
Test the uncertain interaction, integration, or performance constraint before it gets expensive.
PROTOTYPE / RISK - 06
Align the system
Connect interface rules, component boundaries, data contracts, and delivery decisions.
ARCHITECTURE / CONTRACT - 07
Build with proof
Validate the difficult parts early, then implement with visible quality gates.
PROTOTYPE / BUILD - 08
Connect the edges
Integrate services, workflows, content, analytics, and the systems already in use.
INTEGRATE / AUTOMATE - 09
Stress the result
Challenge accessibility, devices, failure paths, performance, security, and search visibility.
QA / HARDEN - 10
Own the release
Deploy, observe, refine, and remain accountable for how the system performs.
RELEASE / EVOLVE - 11
Observe reality
Read live behavior, feedback, conversion, and operational signals after launch.
OBSERVE / LEARN - 12
Compound the edge
Turn what the system teaches us into the next focused improvement and durable advantage.
REFINE / COMPOUND
06 / 07 Ways I can help
Complex requirement.Clear way forward.
Choose the nearest problem. The final engagement is shaped around the business, not forced into a predefined package.
07 / 07 The next move
A difficult brief is a good place to begin.
What could movefaster?
Tell me what is slowing growth, limiting the product, or keeping valuable work manual.
Start a project->